About

What is sooda e design factory?

Established by designer Eyal Soodai in 2010, Sooda e design factory is a multi design studio, which operates in a variety of design projects. We integrate different materials and production technologies, with a functional yet fresh perspective, in every project, regardless it scale or title.

Our main services include:

  • Interior design for both business & private sector
  • Industrial design & development

In addition, our in-house design contains:

  • Inventive line of everyday products & accessories
    (Available in design gift shop worldwide)
  • Custom made furniture & collections
    (Please contact us for more info about our furniture availability)

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Eyal Soodai (1979) graduated The Holon Institute of Technology (HIT) in 2007 and holds a B.A. in design & interior architecture.

During the design studies, his works won design awards & prizes as well as the Excellence Scholarship from The Association of Architects in Israel, 2006

He began his internship at WSG Design & Architects in 2007 and established Sooda-Mayer Design studio with designer Keren Meir in 2008, providing freelance plan & design services

Eyal believes that becoming too streamline in the design field is nearly a paradox with this multiple choice world we live in, “The canvas is too big to ignore it..” therefore he sees every design challenge as an opportunity to venture, search, create & learn something new, about design and people